Nowadays, the digital lifestyle has created new needs. The tradeshow attendees need access to the exhibition information to get more benefit from their attendance. In response to this need, SCART has developed a mobile solution to facilitate the interactions among visitors, exhibitors, and organizers of the fairs.
The SCART mobile app helps visitors plan their attendance, stay up-to-date on the latest news and events in the tradeshow, network better, get booth information and product catalogs on their phones, and get turn-by-turn navigation to their desired locations on the exhibition map.
Using SCART solution, Exhibitors can easily reach their target audiences, find sales leads, and keep in touch with them even after the exhibition. Thanks to the digital catalogs and business card scanning feature, exhibitors can save costs on printing promotional items and consider the environment.
Besides, SCART managerial panels provide valuable information about the visitors’ behavior while attending the exhibition. The number of visits to different venues, dwell time at each booth, visitors’ movement paths, and the popular/crowded routes are presented in managerial dashboards in the form of charts and heat maps. The managers of exhibition centers and event organizers can use these data to better manage the ongoing and future events.